Industry News and Articles on Merchant Gift Cards
27% of Merchant Gift Cards go Unclaimed = Easy Money for Retailers (pdf)
CNNMoney reported that 62% of consumers plan to buy gift cards this year. Last year, 27% of those who received a gift card never used them - creating a windfall for the issuing merchants.
Unused Merchant Gift Cards Give Retailers $8 Billion Boon. (pdf)
Some merchants add millions to their bottom line each year through unredeemed cards — both Home Depot (NYSE: HD) and Best Buy (NYSE: BBY) each recently added about $43 million to their coffers from dormant cards.
Starbucks Gift Cards Keep Giving. (pdf)
Is it news to anyone that Starbucks' (Nasdaq: SBUX) gift cards have been an overwhelming hit? Chances are you've received one yourself, if you haven't doled out a few of your own. A recent Associated Press report confirmed what many of us already suspected: Those gift cards are magic.
How Merchant Gift Cards Are Taking Over The Pizza Business. (pdf)
New customers are reached through existing customers purchasing gift cards for special occasions, such as birthdays and Christmas. These are potentially customers that may have never walked through your door.
University of Waterloo: Merhcant Gift Cards Instead Of Cash Gifts Entice Shoppers To Spend More. (pdf)
White's research shows that receiving money on a gift card seems to make people not only more likely to spend all of the gift money, but also more likely to spend more of their own money beyond the amount of the gift that they were given.
STANDARD MERCHANT GIFT CARDS - HANGERS - CARRIERS (pdf)
30 pre-printed Gift Cards and 4 Loyalty Card designs are kept in stock for quick fulfillment. No additional cost for overprinting merchant name as shown on cards SC1 - SC8.
CUSTOM MERCHANT GIFT CARDS - EXAMPLES (pdf)
10 Custom Gift Card Examples